The Loser City team caught a lot of stuff at SXSW this year, including a mutant strain of bird flu courtesy of a rogue pack of grackles. So we’ll be rolling out select individual film reviews for a while, starting with this look at the disappointing vanity doc, SVDDXNLY.
A$AP Rocky is a New York rapper seemingly willed into fame by Forever 21. In 2011 Rocky released the single “Peso“, and off of the power of that one track he managed to open for Drake and Rihanna, sign a seven figure deal with Sony, and even headline Austin’s beloved Fun Fun Fun Fest. So with SVDDXNLY, does A$AP Rocky come across as the next chapter in hip-hop or is he just Rap Game Lana Del Rey, an artist with a super strong first single that we later come to find out is super boring and fake?